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THE FULL ON FITNESS CLOTHING RANGE was founded by PT David Atwell. Working as personal trainers at the time he wasn’t fully content with the gym wear options available to the market. David started crafting designs for a gym wear line that would truly bridge the gap between function and fashion. His idea was to create something that gave the gym user a rugged look to go along with feeling powerful and in complete control of the workout. Firstly he chose the name of Full on Fitness Clothing which he felt represented the ethos of the brand, completely “full on”, do nothing by half, because if the workout is worth doing, it’s worth doing well!

Strong, ferocious, passionate and powerful is how we like to feel whilst training in a gym. We feel nothing personifies these features more than our logo, a lion! The Full on Fitness customer is a gym user that goes into every session with complete passion and giving it their all, whilst still managing to keep the stylish look in complete comfort.

Full on Fitness are extremely proud of our products and very confident that our customer with be totally satisfied and will look forward to putting on our garments time and time again!

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THE FULL ON FITNESS CLOTHING RANGE was founded by PT David Atwell. Working as personal trainers at the time he wasn’t fully content with the gym wear options available to the market. David started crafting designs for a gym wear line that would truly bridge the gap between function and fashion.

His idea was to create something that gave the gym user a rugged look to go along with feeling powerful and in complete control of the workout. Firstly he chose the name of Full on Fitness Clothing which he felt represented the ethos of the brand, completely “full on”, do nothing by half, because if the workout is worth doing, it’s worth doing well!

Strong, ferocious, passionate and powerful is how we like to feel whilst training in a gym. We feel nothing personifies these features more than our logo, a lion! The Full on Fitness customer is a gym user that goes into every session with complete passion and giving it their all, whilst still managing to keep the stylish look in complete comfort.

Full on Fitness are extremely proud of our products and very confident that our customer with be totally satisfied and will look forward to putting on our garments time and time again!

DAVID ATWELL has been a registered personal trainer for many years and has been an avid sportsman all his life. He has always been a keen rugby and football player and even competed in a white collar boxing competition (that he won). Dave specialises in strength and conditioning training as well as endurance training.

This kind of training also helps Dave compete in assault courses such as tough mudder and other challenges that he competes in yearly. He says his mission is to motivate and encourage individuals towards a more positive, healthy active lifestyle by raising awareness on the importance of physical fitness, and if he can make the customer feel good wearing the full on fitness clothing brand then that is the first step to success.

DAVID ATWELL has been a registered personal trainer for many years and has been an avid sportsman all his life. He has always been a keen rugby and football player and even competed in a white collar boxing competition (that he won). Dave specialises in strength and conditioning training as well as endurance training.

This kind of training also helps Dave compete in assault courses such as Tough Mudder and other challenges that he competes in yearly. He says his mission is to motivate and encourage individuals towards a more positive, healthy active lifestyle by raising awareness on the importance of physical fitness, and if he can make the customer feel good wearing the full on fitness clothing brand then that is the first step to success.